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Showing posts from January, 2019

Mercedes Sosa: hoy se cumple el 54° aniversario de su primera actuación en el Cosquín (El nacimiento de una GRANDE)

No te olvides de visitar mi página web para más información y presupuestos www.spanishizer.com / info@spanishizer.com  Emergió, el 31 de enero de 1965, en el escenario de Cosquín , en Córdoba cuando Jorge Cafrune la invitó a cantar en el escenario mayor. En ese momento, la tucumana -que vivía en Mendoza - venía de sacar dos discos que habían pasado desapercibidos (La voz de la zafra y Canciones con fundamento) pero se consagró casi instantáneamente. Hoy, en un nuevo aniversario del concierto que le permitió dar el primer gran salto en la música,  Google  decidió homenajearla con su tradicional doodle. El homenaje de Google   Fuente: Archivo En ese concierto, Cafrune dijo: "Yo me voy a atrever, porque es un atrevimiento lo que voy a hacer ahora, y voy a recibir un tirón de orejas de la comisión, pero qué le vamos a hacer, siempre he sido así, galopeador contra el viento. Les voy a ofrecer el canto de una mujer purísima, que no ha tenido oportun...

The Definition of Marketing:

Don't forget to visit my webpage for more info and quotes: www.spanishizer.com / info@spanishizer.com Marketing is defined by the  American Marketing Association  as  "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." [4]  The term developed from the original meaning which referred literally to going to market with goods for sale. From a  sales process engineering  perspective, marketing is  "a set of processes that are interconnected and interdependent with other functions"  of a business aimed at achieving customer interest and satisfaction. [5] Philip Kotler  defines marketing as  Satisfying needs and wants through an exchange process. [ citation needed ] The  Chartered Institute of Marketing  defines marketing as  "the management process responsible for id...

Jorge Luis Borges, The "Great Master"

Don't forget to visit my webpage for more info and quotes  www.spanishizer.com / info@spanishizer.com Jorge Francisco Isidoro Luis Borges Acevedo   KBE  ( / ˈ b ɔːr h ɛ s / ; [1]   Spanish:  [ˈboɾxes]   ( listen ) ; 24 August 1899 – 14 June 1986) was an Argentine short-story writer , essayist, poet and translator , and a key figure in  Spanish-language literature . His best-known books,  Ficciones  ( Fictions ) and  El Aleph  ( The Aleph ), published in the 1940s, are compilations of short stories interconnected by common themes, including dreams, labyrinths, philosophy , libraries, mirrors, fictional writers, and mythology. [2]  Borges' works have contributed to  philosophical literature  and the  fantasy  genre, and have been considered by some critics to mark the beginning of the  magic realist movement in 20th century Latin American literature. [3]  His late poems converse wit...

Who was Ferdinand de Saussure?

For more info and quotes please visit our webpage www.spanishizer.com / info@spanishizer.com Ferdinand de Saussure  ( / s oʊ ˈ sj ʊər / ; [3]   French:  [fɛʁdinɑ̃ də sosyʁ] ; 26 November 1857 – 22 February 1913) was a  Swiss   linguist  and  semiotician . His ideas laid a foundation for many significant developments in both  linguistics  and  semiology  in the 20th century. [4] [5]  He is widely considered one of the founders of 20th-century linguistics [6] [7] [8] [9]  and one of two major founders (together with  Charles Sanders Peirce ) of semiotics/semiology. [10] One of his translators,  Roy Harris , summarized Saussure's contribution to linguistics and the study of "the whole range of human sciences. It is particularly marked in linguistics,  philosophy ,  psychology ,  sociology  and  anthropology ." [11]  Although they have undergone extension and critique ov...

What is Copywriting? Here's the answer...

Don't forget to visit my webpage for more info and quotes:  www.spanishizer.com  /  info@spanishizer.com   Copywriting  is the act of writing text for the purpose of advertising or other forms of  marketing . [1]  The product, called  copy , is written content that aims to increase  brand awareness  and ultimately persuade a person or group to take a particular action. Copywriters help create  billboards ,  brochures ,  catalogs ,  jingle   lyrics ,  magazine  and  newspaper  advertisements,  sales letters  and other  direct mail , scripts for  television  or radio-commercials,  taglines ,  white papers ,  social media  posts, and other  marketing communications . Source: Wikipedia.org

Language Localization

Don't forget to visit my webpage for more info and quotes:  www.spanishizer.com  /  info@spanishizer.com   Language   localisation  (or  localization , see  spelling-differences ) is the process of adapting a product that has been previously translated into multiple languages to a specific country or region (from  Latin   locus  (place) and the English term  locale , "a place where something happens or is set"). [1]  It is the second phase of a larger process of product translation and cultural adaptation (for specific countries, regions, or groups) to account for differences in distinct markets, a process known as  internationalisation and localisation . Language localisation differs from  translation activity  because it involves a comprehensive study of the target culture in order to correctly adapt the product to local needs. Localisation can be referred to by the  numeronym ...

The Spanish Language

Don't forget to visit my webpage for more info and quotes:  www.spanishizer.com  /  info@spanishizer.com         Spanish  ( / ˈ s p æ n ɪ ʃ /   ( listen ) ;  español   ( help · info ) ) or  Castilian [3]  ( / k æ ˈ s t ɪ l i ə n /   ( listen ) ,  castellano   ( help · info ) ), is a  Western Romance language  that originated in the  Castile  region of  Spain  and today has hundreds of millions of native speakers in the Americas and Spain. It is a  global language  and the  world's second-most spoken native language , after  Mandarin Chinese . [4] [5] [6] [7] [8] Spanish is a part of the  Ibero-Romance group of languages , which evolved from several dialects of  Vulgar Latin  in  Iberia  after the collapse of the  Western Roman Empire  in the 5th century. The oldest Latin texts with traces of Spanish come from mid-...

What is Transcreation?

Don't forget to visit my webpage for more info and quotes: www.spanishizer.com / info@spanishizer.com        Transcreation  is a term used chiefly by  advertising  and  marketing  professionals to refer to the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same  emotions  and carries the same implications in the target language as it does in the source language. Increasingly, transcreation is used in  global marketing  and advertising campaigns as advertisers seek to transcend the boundaries of  culture  and  language . It also takes account of images which are used within a creative message, ensuring that they are suitable for the target local market. Terms with meanings similar to transcreation include ‘creative  translation ’, ‘cross-market  copywriting ’, ‘internat...

What is Rhetoric?

Don't forget to visit my webpage for more info and quotes: www.spanishizer.com / info@spanishizer.com   Rhetoric [a]  is the art of using language to convince or persuade.  Aristotle  defines rhetoric as "the faculty of observing in any given case the available means of  persuasion " and since mastery of the art was necessary for victory in a case at law or for passage of proposals in the assembly or for fame as a speaker in civic ceremonies, calls it "a combination of the science of logic and of the ethical branch of politics". [5]  Rhetoric typically provides  heuristics  for understanding, discovering, and developing  arguments  for particular situations, such as Aristotle's three persuasive audience appeals,  logos ,  pathos , and  ethos . The  five canons  of rhetoric or phases of developing a persuasive speech were first codified in classical Rome:  invention ,  arrangement ,  styl...