Don't forget to visit my webpage for more info and quotes: www.spanishizer.com / info@spanishizer.com Copywriting is the act of writing text for the purpose of advertising or other forms of marketing . [1] The product, called copy , is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards , brochures , catalogs , jingle lyrics , magazine and newspaper advertisements, sales letters and other direct mail , scripts for television or radio-commercials, taglines , white papers , social media posts, and other marketing communications . Source: Wikipedia.org