What is Rhetoric?

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Rhetoric^[a] is the art of using language to convince or persuade. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law or for passage of proposals in the assembly or for fame as a speaker in civic ceremonies, calls it "a combination of the science of logic and of the ethical branch of politics".^[5] Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals, logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, style, memory, and delivery.From Ancient Greece to the late 19th century, rhetoric, which along with grammar and logic (or dialectic – see Martianus Capella) is one of the three ancient arts of discourse, played a central role in western education in training orators, lawyers, counsellors, historians, statesmen, and poets.

Source: Wikipedia.org

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Jorge Luis Borges, The "Great Master"

Don't forget to visit my webpage for more info and quotes www.spanishizer.com / info@spanishizer.com Jorge Francisco Isidoro Luis Borges Acevedo KBE ( / ˈ b ɔːr h ɛ s / ; [1] Spanish: [ˈboɾxes] ( listen ) ; 24 August 1899 – 14 June 1986) was an Argentine short-story writer , essayist, poet and translator , and a key figure in Spanish-language literature . His best-known books, Ficciones ( Fictions ) and El Aleph ( The Aleph ), published in the 1940s, are compilations of short stories interconnected by common themes, including dreams, labyrinths, philosophy , libraries, mirrors, fictional writers, and mythology. [2] Borges' works have contributed to philosophical literature and the fantasy genre, and have been considered by some critics to mark the beginning of the magic realist movement in 20th century Latin American literature. [3] His late poems converse wit...

What is Copywriting? Here's the answer...

Don't forget to visit my webpage for more info and quotes: www.spanishizer.com / info@spanishizer.com Copywriting is the act of writing text for the purpose of advertising or other forms of marketing . [1] The product, called copy , is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards , brochures , catalogs , jingle lyrics , magazine and newspaper advertisements, sales letters and other direct mail , scripts for television or radio-commercials, taglines , white papers , social media posts, and other marketing communications . Source: Wikipedia.org

Language Localization

Don't forget to visit my webpage for more info and quotes: www.spanishizer.com / info@spanishizer.com Language localisation (or localization , see spelling-differences ) is the process of adapting a product that has been previously translated into multiple languages to a specific country or region (from Latin locus (place) and the English term locale , "a place where something happens or is set"). [1] It is the second phase of a larger process of product translation and cultural adaptation (for specific countries, regions, or groups) to account for differences in distinct markets, a process known as internationalisation and localisation . Language localisation differs from translation activity because it involves a comprehensive study of the target culture in order to correctly adapt the product to local needs. Localisation can be referred to by the numeronym ...

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