What is Transcreation?

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Transcreation is a term used chiefly by advertising and marketing professionals to refer to the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language. Increasingly, transcreation is used in global marketing and advertising campaigns as advertisers seek to transcend the boundaries of culture and language. It also takes account of images which are used within a creative message, ensuring that they are suitable for the target local market.

Terms with meanings similar to transcreation include ‘creative translation’, ‘cross-market copywriting’, ‘international copy adaptation’, ‘free-style translation‘, ‘marketing translation’, ‘internationalization’, ‘localization’, and ‘cultural adaptation’. For each of these words and phrases, the aim is similar: taking the essence of a message and re-creating it in another language and/or dialect.

Source: Wikipedia.org

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Jorge Luis Borges, The "Great Master"

Don't forget to visit my webpage for more info and quotes www.spanishizer.com / info@spanishizer.com Jorge Francisco Isidoro Luis Borges Acevedo KBE ( / ˈ b ɔːr h ɛ s / ; [1] Spanish: [ˈboɾxes] ( listen ) ; 24 August 1899 – 14 June 1986) was an Argentine short-story writer , essayist, poet and translator , and a key figure in Spanish-language literature . His best-known books, Ficciones ( Fictions ) and El Aleph ( The Aleph ), published in the 1940s, are compilations of short stories interconnected by common themes, including dreams, labyrinths, philosophy , libraries, mirrors, fictional writers, and mythology. [2] Borges' works have contributed to philosophical literature and the fantasy genre, and have been considered by some critics to mark the beginning of the magic realist movement in 20th century Latin American literature. [3] His late poems converse wit...

What is Copywriting? Here's the answer...

Don't forget to visit my webpage for more info and quotes: www.spanishizer.com / info@spanishizer.com Copywriting is the act of writing text for the purpose of advertising or other forms of marketing . [1] The product, called copy , is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards , brochures , catalogs , jingle lyrics , magazine and newspaper advertisements, sales letters and other direct mail , scripts for television or radio-commercials, taglines , white papers , social media posts, and other marketing communications . Source: Wikipedia.org

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Don't forget to visit my webpage for more info and quotes: www.spanishizer.com / info@spanishizer.com Language localisation (or localization , see spelling-differences ) is the process of adapting a product that has been previously translated into multiple languages to a specific country or region (from Latin locus (place) and the English term locale , "a place where something happens or is set"). [1] It is the second phase of a larger process of product translation and cultural adaptation (for specific countries, regions, or groups) to account for differences in distinct markets, a process known as internationalisation and localisation . Language localisation differs from translation activity because it involves a comprehensive study of the target culture in order to correctly adapt the product to local needs. Localisation can be referred to by the numeronym ...

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